Meet the team behind Le Beau Gustave!
Brigitte Bost
Co-founder & CEO
Having a sensitivity to important causes, a taste for fashion and luxury, from her large family where clothes were passed down from cousin to cousin, she has always had the pleasure of varying her outfits thanks to second-hand goods.
With extensive experience in fashion and distribution, she developed the idea for Beau Gustave during the intense period of cogitation that was the first lockdown.
In this adventure, she is proud to have unmasked many preconceptions about men ("they wear out their clothes", "they don't like fashion", "they can only buy new things"...).
But her greatest pleasures are being associated with her daughter Agathe, and inventing with Alexis a style that makes second-hand a territory of fashion and elegance for men.
Co-founder & In charge of digital
Passionate about luxury fashion since forever, second-hand was an obvious choice to explore her style and vintage luxury.
After international studies in engineering and data, she wanted to make a real difference for fashion and the planet. That's why she partnered with her mother, Brigitte, to create Le Beau Gustave. With her technical expertise, she oversees the digital customer experience through the website, campaigns, and community management.
Gustave
Family cat
Le Beau Gustave loves fashion, people and the planet; and Gustave is the perfect synthesis of all of them.
Gustave is a Bengal male with the look of a feline supermodel. He has two favorite pastimes: eating and falling asleep on his owners' most luxurious clothes. Whether first-hand or second-hand, it doesn't matter to him. It's his ever-more curious attitude toward luxury fashion and his growing appreciation for beautiful fabrics over the years that have led his owners to pay tribute to him. Their startup, aiming to reduce the impact of fashion on the environment, has adopted his name and his face as its emblem.